Privacy Policy

Last Updated: 03/03/2025

Welcome to ModaBrand the Site. Your privacy is important to us. This Privacy Policy describes how we collect, use, and protect your personal data when you visit our website and use our services.

This Privacy Policy complies with the General Data Protection Regulation (GDPR) of the European Union (EU 2016/679) and other applicable data protection laws.

1. Information We Collect

We collect various types of information to enhance user experience and provide our services:

• User-Provided Data: Name, surname, email address, phone number, social media accounts (for influencers), billing information, and any other data voluntarily provided through registration or contact forms.
• Usage Data: Information on how you interact with our site, such as pages visited, session duration, IP address, device and browser type, operating system, approximate location, and other analytical data.
• Transaction Data: If you make purchases or sales on the platform, we collect data related to transactions, including details of purchases made, but we do not directly store payment data, which is managed by certified third-party providers (e.g., Stripe, PayPal).
• Social Interaction Data: If you interact with us via social media or access our services through those platforms, we may collect publicly available information.
• Influencer and Seller Data: Information on sales activity, commissions earned, performance statistics, assigned and sold products, and engagement metrics from live broadcasts.

2. How We Use Your Data

Your data is used to:

• Provide, manage, and improve our services.
• Personalize the user experience based on preferences and browsing behavior.
• Communicate updates, offers, or technical support via email or push notifications.
• Analyze site performance, optimize marketing strategies, and enhance services.
• Prevent fraud, ensure account security, and monitor suspicious activities.
• Process payments and manage transactions effectively.
• Enable influencers to monitor their performance through personalized dashboards.
• Comply with legal obligations, including the retention of financial and accounting data.

3. Legal Basis for Processing Data

Under GDPR, we process your personal data only when we have a valid legal basis, including:

• Consent: When you explicitly agree to receive promotional communications or provide specific data.
• Contract Execution: When using our services requires us to process your data to fulfill contractual obligations.
• Legal Obligations: To comply with applicable laws, such as tax data retention.
• Legitimate Interests: To improve our services, prevent fraud, and ensure platform security.

4. Data Sharing

We do not sell your personal data. However, we may share some information with:

• Third-party service providers, such as payment processors, analytics tools (e.g., Mixpanel), hosting services, email marketing providers, and customer support systems.
• Business partners, such as brands and influencers, only with your explicit consent.
• Authorities, if required by law or to protect our rights.
• Social media platforms, if users interact with our advertising campaigns or shared content.

All our partners and third-party providers are bound by contractual data protection obligations.

5. Data Protection Measures

We implement appropriate security measures to protect your data from unauthorized access, loss, or alteration. These measures include:

• Data encryption during transmission and storage.
• Restricted access to data for authorized personnel only.
• Continuous security monitoring of our platform.

However, no system is completely secure, so we recommend using strong passwords and protecting your accounts.

6. Your Rights

You have the right to:

• Access your personal data and receive a copy of the information we hold about you.
• Request correction or deletion of your data.
• Restrict or object to the processing of your data.
• Export your data in a readable format.
• Withdraw consent at any time, without affecting the lawfulness of prior processing.

To exercise these rights, contact us at info@modabrand.com

7. Cookies and Tracking Technologies

We use cookies and similar tools to improve user experience and collect browsing data.

You can manage cookie preferences through:

• Your browser settings.
• Our cookie banner, which allows acceptance or rejection of specific tracking categories.

For more details, refer to our Cookie Policy.

8. International Data Transfers

Your data may be transferred and stored outside your country of residence, including countries outside the European Economic Area (EEA). In such cases, we ensure that adequate protection measures are in place, such as EU-approved standard contractual clauses.

9. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy. Changes will be published on this page with the update date, and if necessary, we will notify you via email or site notifications.

10. Contact Information

For any questions about our Privacy Policy, you can contact us at:

📧 info@modabrand.com
📍 Stirling house

Thank you for choosing ModaBrand! 🚀